This project involved conducting a comprehensive pre-study for a company specializing in the manufacture and sale of beds, with the objective of supporting their transition to a new digital platform. The pre-study aimed to deepen the understanding of the company’s target audience, map the customer journey, and identify strategic opportunities for enhancing the user experience on the new platform. My role included conducting user interviews, analyzing competitor strategies, interpreting Google Analytics data, and ensuring that the brand was thoughtfully adapted to align with the new platform’s design and UX framework.
As the Lead UX and Research Strategist for this pre-study, I began with an extensive research phase that included gathering insights into user preferences, pain points, and decision-making process when purchasing beds. These insights informed the development of detailed target group profiles and helped identify the core values and product features that most resonated with potential customers.
To visualize the buying experience, I created a customer journey map that detailed each interaction point and highlighted key moments of opportunity and potential drop-off. This journey map served as a foundation for optimizing the user flow and ensuring a seamless, engaging shopping experience from product discovery to purchase.
For competitive insights, I conducted a competitor analysis to evaluate other brands in the industry, examining their site structure, content strategies, and user engagement approaches. Using Google Analytics data, I also identified visitor trends, traffic sources, and conversion behaviors on the company’s existing site to uncover areas for improvement and strategic redesign.
In the design phase, I developed wireframes that prioritized a clean, intuitive layout and incorporated brand elements adapted to the digital platform, ensuring consistency across web and mobile views. By focusing on a user-centered design approach, the wireframes emphasized easy navigation, accessible information, and engaging visuals to support users in their journey to find the right product.
The final deliverables included a series of wireframes, UX designs, and strategic recommendations tailored to guide the brand’s successful adaptation to the new platform. These insights, combined with user-centered design improvements, were instrumental in helping the company refine their online presence, strengthen their market position, and create an optimized digital shopping experience for their customers.
To visualize the buying experience, I created a customer journey map that detailed each interaction point and highlighted key moments of opportunity and potential drop-off. This journey map served as a foundation for optimizing the user flow and ensuring a seamless, engaging shopping experience from product discovery to purchase.
For competitive insights, I conducted a competitor analysis to evaluate other brands in the industry, examining their site structure, content strategies, and user engagement approaches. Using Google Analytics data, I also identified visitor trends, traffic sources, and conversion behaviors on the company’s existing site to uncover areas for improvement and strategic redesign.
In the design phase, I developed wireframes that prioritized a clean, intuitive layout and incorporated brand elements adapted to the digital platform, ensuring consistency across web and mobile views. By focusing on a user-centered design approach, the wireframes emphasized easy navigation, accessible information, and engaging visuals to support users in their journey to find the right product.
The final deliverables included a series of wireframes, UX designs, and strategic recommendations tailored to guide the brand’s successful adaptation to the new platform. These insights, combined with user-centered design improvements, were instrumental in helping the company refine their online presence, strengthen their market position, and create an optimized digital shopping experience for their customers.
